CEO

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Strategic Advisor

Kevin O’Connell is a serial entrepreneur, author, and instructor at George Washington University’s School of Business with 15 years of higher education experience. 

 After working his first 8 years in student affairs, Kevin launched himself full time to turn his passion project into a grassroots movement. The Niche Movement, a global community reaching more than 5,000 people, helps college students and young professionals rethink the traditional career search and find a job they love. 

 In 2014 Kevin delivered his first TEDx talk and year later, released his first book The New Rules to Finding a Career You Love. 

 Since going out to work for himself, Kevin has also founded and built a substantial digital storytelling agency called FYN Creative - based in Arlington, VA. 

 Kevin and his team produce video content, create campaigns, and provide trainings for universities and nonprofits up and down the east coast. FYN Creative has partnered with over 30 organizations including American University, ACPA, the National Education Association, and Leadership Greater Washington.

Executive VP of Growth

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

Lead Video Producer

Daniel works on brand awareness and production management. He works with our clients through the whole process of production, from conceiving the idea to production and post-production.

Video Production Manager

As a former division 1 track & field coach, Pat brings a wealth of student recruitment knowledge to the DD team. He enjoys building relationships and helping craft dynamic solutions to our client’s evolving needs.

Creative Director

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.