For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Kevin O’Connell is a serial entrepreneur, author, and instructor at George Washington University’s School of Business with 15 years of higher education experience. He founded and built a substantial digital storytelling agency called FYN Creative - based in Arlington, VA. Over the last 10 years, his team has produced video content, created campaigns, and provided trainings for universities and nonprofits up and down the east coast.

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.

As a former division 1 track & field coach, Pat brings a wealth of student recruitment knowledge to the DD team. He enjoys building relationships and helping craft dynamic solutions to our client’s evolving needs