We were born and bred from a marketing technology firm, Direct Development (DD), whose mission statement reads, “We help Davids beat Goliaths.”

In a world where website pages with video receive 88% more interaction than those without, and where 72% of users prefer to learn something via video than by reading, it’s no wonder the need for quality, compelling, video content has increased dramatically.

We saw an opportunity for us to leverage our inbound marketing DNA in the video space and help our clients expand their marketing arsenal. So, we rolled up our sleeves to create a robust array of services to empower our clients to gain more traction in their campaigns and initiatives.

What makes us unique?

We’re marketers first, and videographers second. This means that when we go to shoot a video, we’re filming through the lens of conversion. We ask ourselves questions like…

• How will this shot help convert most visitors into contacts?
  
  
• How will this story increase our lead-to-inquiry rate?
  
  
• How should we film this student testimonial knowing that we’re going to include an Event RSVP form 20-40 seconds into the video?

Here’s the truth: Most people approach video as purely an “attraction” and “awareness” tool. We don’t. We believe that educational video content is a “lead-gen” and “conversion” tool.

We are here to tell your stories, spread your messages, and make a real impact on your bottom line.