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About Us

We were born and bred from a marketing technology agency, Direct Development (DD), whose mission statement reads, “We help Davids beat Goliaths.”

In a world where website pages with video receive 88% more interaction than those without, and where 72% of users prefer to learn something via video than by reading, it’s no wonder the need for quality, compelling, video content has increased dramatically.

We saw an opportunity for us to leverage our inbound marketing DNA in the video space and help our clients expand their marketing arsenal. So, we rolled up our sleeves to create a robust array of services to empower our clients to gain more traction in their campaigns and initiatives.

 

What makes us unique?

We’re marketers first, and videographers second. This means that when we go to shoot a video, we’re filming through the lens of conversion. We ask ourselves questions like…

  • How will this shot help convert most visitors into contacts?
  • How will this story increase our KPIs and conversion rates?
  • How should we film this testimonial knowing that we’re going to include a very specific call-to-action at the end of the video?

Here’s the truth: Most people approach video as purely an “attraction” and “awareness” tool. We don’t. We believe that educational video content is a “lead-gen” and “conversion” tool.

We are here to tell your stories, spread your messages, and make a real impact on your bottom line.

Meet The Team

Tony Fraga

CEO

Tony Fraga

CEO

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Kevin O'Connell

Strategic Advisor

Kevin O'Connell

Strategic Advisor

Kevin O’Connell is a serial entrepreneur, author, and instructor at George Washington University’s School of Business with 15 years of higher education experience. He founded and built a substantial digital storytelling agency called FYN Creative - based in Arlington, VA. Over the last 10 years, his team has produced video content, created campaigns, and provided trainings for universities and nonprofits up and down the east coast.

Shane Kehl

Executive VP of Growth

Shane Kehl

Executive VP of Growth

Shane leads a variety of team members in both the utilization and optimization of marketing efforts for our clients. Data is the lifeblood of marketing, so much of his time is devoted to analyzing performance metrics – and then adapting our strategy accordingly.

Daniel Bonner

Lead Video Producer

Daniel Bonner

Lead Video Producer

Daniel works on brand awareness and production management. He works with our clients through the whole process of production, from conceiving the idea to production and post-production.

Mel Trice

Creative Director

Mel Trice

Creative Director

Melanie is a seasoned multi-medium storyteller, and her background as a creative directly influences her approach to content strategy. After developing an enterprise content strategy for a multinational nonprofit home care company, she's excited to join the DD team. As Head of Content, she leads a team of visionaries in making quality content that's just as compelling as it is strategic.

Patrick Gomez

Video Production Manager

Patrick Gomez

Video Production Manager

As a former division 1 track & field coach, Pat brings a wealth of student recruitment knowledge to the DD team. He enjoys building relationships and helping craft dynamic solutions to our client’s evolving needs

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