Portfolio

Overview

We have been working with the University of San Diego's Kroc School of Peace and Justice for a few years now and after creating numerous written content resources decided that a video detailing their Interdisciplinary Juris Doctor (JD) and Master of Arts in Peace and Justice (MAPJ) Dual Degree Program was the next step.

The goal was to generate more awareness about this program and then use the existing content resources to further nurture prospective students through the funnel. 

The Challenge

The Kroc School's JD/MAPJ Dual Degree Program is the only one of its kind in the country, combining graduate studies in peacebuilding and human rights advocacy with legal training. Despite the program's uniqueness, awareness was limited, and the school needed a way to reach potential students and convey the essence of this one-of-a-kind opportunity.

The Solution

Our team embarked on a creative journey to craft a video that would resonate with the target audience and shed more light on the intricacies of the program. The process was broken down into three main phases:

The Result

The featured video, along with the social media teasers, went live and quickly began to gain traction. Within a short period, the video generated over 274,000+ views on YouTube, a staggering number that over 30 times higher than their other most-viewed video! More importantly, the video led to 56 inquiries for the JD/MAPJ Dual Degree Program that same term, demonstrating a tangible interest in the program and the University of San Diego as a whole. 

This project showcases the transformative power of well-crafted visual content. By understanding the unique value propositions of the JD/MAPJ Dual Degree Program and translating them into a compelling video, we were able to reach a broad audience and generate real interest in the program.

The success of this video is a testament to the importance of collaboration, creativity, and a deep understanding of a particular program to make the video great. It's a proud addition to our portfolio and a shining example of how strategic video content can drive awareness and engagement for institutions.

Overview

In collaboration with La Reina High School, a distinguished private all-girls school near Los Angeles, our objective was to enhance their enrollment outreach. Leveraging our expertise, we initiated a focused marketing initiative, anchored by a compelling 60-second video advertisement, executed within an expedited timeline.

The Challenge

The task at hand was to elevate La Reina High School's profile and appeal to prospective students and their families. Despite the competitive landscape, our goal was to craft a message that would highlight the unique qualities of La Reina and encourage increased inquiries and visits.

The Solution

To achieve our goals, we embarked on a detailed strategic planning process. The campaign was spearheaded by a video that utilized genuine interviews with faculty, parents, and students. This approach allowed us to authentically communicate the school's strengths, culture, and community spirit. By focusing on real stories and experiences, we were able to craft a narrative that resonated deeply with our target audience.

The Result

The targeted video campaign was immensely successful, significantly boosting La Reina High School's visibility and appeal. The marketing efforts led to a notable increase in open house attendance, marking a remarkable achievement in the school's engagement with prospective families. Their open house had the highest attendance within the last eight years. The school was overjoyed with our work, saying, “Everyone was talking about how they saw La Reina EVERYWHERE on social media!” and “You all just nailed that video ad...and we want to do another campaign with you.”